Golden Ring Ultra Trail 100
New logo and corporate identity for the annual international trail running marathon Golden Ring Ultra Trail 100 (GRUT 100)
GRUT 100 is a part of the Ultra-trail World Tour. This is a large international cross-country race on the territory of historical and natural monuments near the Russian city Suzdal
New logo of GRUT 100
The logo represents a trailrunner inside the ring. All elements are made in gold color, symbolizing the Golden ring of Russia (the famous tourist route in Russia that passes through the most ancient cities). The rugged features of the ring reflect the natural relief. The central element of the logo is a trailrunner running cross-country for the finish line in a dynamic pose.
The logo represents a trailrunner inside the ring. All elements are made in gold color, symbolizing the Golden ring of Russia (the famous tourist route in Russia that passes through the most ancient cities). The rugged features of the ring reflect the natural relief. The central element of the logo is a trailrunner running cross-country for the finish line in a dynamic pose.
Corporate identity of GRUT 100
Khokhloma re-drawn in the style of "neo flat". The corporate pattern has become unique and simpler. A map of the area was added by the designation of control distances. Thematic accents were included by the form of decorative points and lines.
The main element of the corporate identity is a dynamic "Golden ring", which reflects the concept of GRUT 100. This element makes correct associations with the Golden ring of Russia.
The results of the rebranding
The new GRUT 100 identity reflects the essence of the event and has a positive effect on attracting new participants, fans and sponsors.
